Thursday, April 29, 2010

Deccan 360 - Captain Strikes Back

No No No.. its not the name of any movie.  I have been recently seeing a lot of Deccan 360 cars running around in the city, but i just thought its another courier company. When i was casually browsing jobs at Naukri, i stopped at a marketing manager requirement from Deccan 360, then i got little curious to see what is the back ground. It is think tank Captain Gopinaths new venture after successfully carrying out the aviation business. Now i know its not just another courier company, its going to be the DHLs and Fedexs from India with love. All the best sir. I am getting little interested towards brand management now. talking abt DHL... DHL has an interesting history, will bog abt it later...

Sunday, April 11, 2010

Pranav Mistry , Sixth Sense technology and differently abled people

I have been hearing abt Pranav Mistry's ground breaking Sixth Sense technology for a long time, but never saw his presentation on TED.

What Pranav is trying to commercialise is a wearable device with a camera, which converts any surface into a computing device, intelligent enough to understand whatever it sees and provide info on the same.. Its a bridge between Physical and virtual world..

http://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology.html

Absolutely mind blowing presentation from Pranav.. But one thing stole my heart, which could be the most useful thing humans have ever built.

Answering the questions pranav says, NGOs in India have full faith tht this technology could assist differently abled people and they have asked Pranav to check the feasibility... Imagine people without vision, getting all the details in front of them as an audible.. Hearing impaired people can see whatever the person talks in front of him... People who are deprived of their speech could communicate easily with people ... they can lead a life which will be closer to normal..

Hope Pranav could help those millions of differently abled people in their life... As he says Imagination is the only limit....

good luck pranav on ur endeavour.. urs is an innovation tht will truly be remembered forever...

Friday, April 9, 2010

Spoiling India's name


Some of the events lately in my life has prompted me to write this..

My cousin had visited a tourist place near Bangalore, and took some pics and uploaded in Facebook. I neverr knew, one pic could spark an discussion ranging from racism to politics to taxation to culture. It was the picture of the entrance fees. A simple board which says

Entrance Fees
Indians 5 Rs
Foreigners 100 Rs

Now u get it. A pen pal of my cousin started the debate saying its very unfair. Obvious its slapped on ur face. Foreigners has to pay 20 times more to see the same thing. Indian friends were not ready to give up India's pride in front of a foreigner, they started to talk economics, world business, saying Indians are not compensated properly and foreigners are given good salary and their currency value is also good. What was asked was a very simple question, why should a foreigner pay 20 times more than an Indian. Why do we need to anwer it in the most complex way rather just accept the fact thts truly unfair and discrimination. I am 100% confident that this extra money is not going to contribute anything to the industry. The industry needs innovation and new ideas to be put in place to woo the tourists.

I am not sure about other countries, but i am pretty confident that this is not the case anywhere else.

Tourism is the gateway to a culture of country. People tend to relate whatever they see and experience in the short visit, and come to a conclusion. In the recent Oscar award winning movie " Slumdog Millionaire", there is a scene in which the little boy cheats the foreign couple and says this is true india. This scene affected the sentiments of Indians, saying we are shown in a very degraded way. India being a beautiful tourism location, needs to be more friendly to our guests from other countries and make them feel comfortable. There is a lot of scope in developing tourism in India. India is the hot destination for everything, just a simple thrust will make it the most preferred destination for anyone...

In UK, while you walk down a busy street, u see out of 10 only 4 wud be brit, 3 wud be asians, 2 wud be africans and 2 would be europeans. I dont deny the racial discrimination, but it doesnt stop people to go to UK. The standard of life is improved, people can do any job and lead a normal life unlike India.. Where u need to work hard to lead a normal life. India badly needs some branding and also lot of new developments...